List Targeting Integrated with Your Marketing
For marketing actions that run through Gizmo, you can view and edit every list directly through Google Maps. You can use the intuitive Google interface to manage existing lists, and order new ones.
View Your Lists
Every list you upload to Gizmo is viewable through our tool. You can overlay zip and carrier-route boundaries to visualize your list, and see how your list matches up to core demographics.
Order New Lists
We house a number of large residential lists you can use to drive your marketing campaigns and gain new customers. You can view and order these lists directly alongside the customer lists you upload into Gizmo.
Powered by Big Data
Gizmo uses Big Data technology including Hadoop and Cloudera to store, analyze, and manage literally hundreds of billions of records. For you, that means new customer targets and demographic insights are right at your fingertips, and delivered through our interface in just a few seconds.
Uncompromising Data Security
While the infrastructure of Gizmo leverages Big Data architecture, the data you upload into our system is secured in its own, specific data store. That means your data is never shared, comingled, or integrated with data from our other customers. Never. We also maintain the highest SOC 2, and HIPAA compliant standards in our state-of-the-art data center. So you can be sure that your data is protected and secure.
Better List Sources
We house a number of different list sources right in Gizmo – all of which you can access from the same straightforward interface. For example, you can work with the National Resident list of essentially every mailable address in the United States. Or, you can leverage the Acxiom National Database of over 120MM addresses, and 500 columns of demographic, psychographic and behavioral criteria.
Easy, Intuitive Interface
Know how to use Google Maps? Then you know how to use Gizmo. We purposefully leveraged the power of Google Maps directly into our list selection and editing interface. One try, and you’ll be surprised at how easy it is to use.
Easy Email Acquisition Targeting
For every list you view or analyze through Gizmo, you can also get counts of mailable email acquisition targets from our national email address lists. So, every marketing action you take through Gizmo can easily (and inexpensively) be extended into the email channel.
Powered by the Axciom consumer database of over 200 million individuals and 250+ demographics, these filters allow you to find targets who are more likely to respond and become loyal customers.